There has been a lot of marketing talk about advantages of using a Google+ author pic next to your title link in SERPs (search engine results pages). We all know now that the authorship mark-up can add credibility and authority, attract more clicks, build up your author profile and possibly influence your website rankings (at least indirectly via social signals for now). We also know that it is relatively easy to implement the authorship functionality once we have a Google+ account. What we may not know is what to fix to make your author pic show up in SERPs after you’ve meticulously followed the instructions of verifying your author profile with Google.
In this blog post I will describe a real “Google author pic problem” that happened to me a few weeks ago. I will list all of the changes that I’ve made to my Google+ profile pic and the site code as well as all of the steps that I’ve taken trying to fix the problem of not having my author pic showing up on Google. Fortunately, I ended up fixing the problem a couple of days ago, and while I believe I found the reason why, I’m still not sure of what exactly was the main fault. Hopefully my steps will shed some light on the issue and help others.
So, let’s get started.
After I successfully verified my author profile with Google a couple of months ago, I’ve seen my pic appear next to my articles on both www.artdriver.com and www.artdriver.co.uk sites (I publish my blog posts on both sites):
3 weeks ago I decided to change my Google+ profile pic from the one displayed in the screenshot above to the one below:
Following my profile pic change and another Google crawl of our sites, my photo had disappeared from SERPs on both www.artdriver.com and www.artdriver.co.uk sites. Now it was the action time for me to find the solution to bring my face back in Google.
Duplicate content penalty?
Initially I thought that the problem might have had to do with the fact that I published the same blog posts on two different sites (.com and .co.uk) without implementing a canonical tag. In the past, I was pretty sure that this should not have been an issue due to the fact that both sites target different geographic areas. So I made an experiment on a couple of blog posts and implemented the canonicals. After another Google crawl, no luck again!
Duplicate rel=”author” code snippets?
Another issue that I thought might have been the culprit of my suffering was the fact that I had a sitewide link in the footer of our site linking to my Google+ profile and using a rel=”author” in addition to having another rel=”author” link in the author bio box on individual blog post pages:
After getting rid of the sitewide Google+ rel=”author” link, the problem was still there. It’s worth mentioning that for everything I’ve tried so far, when I tested my pic using Google Rich Snippets Testing Tool, the pic was there all the time.
Incorrect coding for the authorship markup?
I then researched various ways of implementing the authorship markup into HTML. There are numerous resources online that tell you how to do it. One video tutorial that stood out was the video by Google Webmaster Help team:
I also read an excellent post by Andrea Pernici titled “An In-depth Analysis of Authorship, Google+ and Snippets“ and reached out to Andrea on Twitter for advice (thanks Andrea!):
I’ve found webmasters use the following ways to implement the authorship markup:
<a rel=”me” href="[profile_url]”>Google</a> - DO NOT DO THIS <a rel=”author” href="[profile_url]”>Google</a> <a href="[profile_url]?rel=author">Google</a>
If your site is using HTML5 (look for a clean doctype that looks like <!DOCTYPE html>), then you should use the following format according to Google:
If your site is not HTML5, then use:
<a rel=”author” href=”[profile_url]”>Google</a>
While Andrea recommended to use ?rel=”author”, our site was not HTML5, so we’ve implemented this: <a rel=”author” href=”[profile_url]”>Google</a>. This has not helped us either.
Format of the author picture?
At this time I was pretty desperate and not sure what else to try. I reread Andrea’s post on SEOMoz, and while he stressed out that the actual author image (face focused vs not face focused, human pic v pet pic, 1 face v 2 faces) may not really be the evil (since he gave examples of various combinations of author pics coming up in SERPs), all I could think of was the fact that I started having all these problems not because I had duplicate posts on two sites, not because I had multiple author markups on the same page, not because I had rel=”me” and ?rel=”author” implementation, but because I CHANGED MY PROFILE PIC and the new pic had my forehead and chin cut off. So I decided to change my photo back to what it originally was….and two days later, I am back!!!!
According to Google: “If you want your authorship information to appear in search results for the content you create, you’ll need a Google+ Profile with a good, recognizable headshot as your profile photo.” Was it the main reason for my problem? I think it was. What do you think? Please share your thoughts in the comments area.
John oftentimes takes the lead as the Agile Project Manager and SEO expert, which allows him to be hands-on with the latest trends.