When we engage into a new SEO project for an already existing website or network of sites, it is essential for us to conduct a comprehensive SEO audit (on-page SEO and off-page SEO) in order to understand where our customer stands, what their niche specific weaknesses and strengths are, how much competition they’ve got and what they need to do to outrank the competitors in search results.
The SEO audit that we conduct is very different from a variety of other automated SEO audits offered by a wide range of companies on the web. Our SEO audit is conducted manually by Senior SEO Consultants who use their know how to look at SEO flaws and opportunities related to a specific project or niche. The audit results in a 20-30 page pdf report listing our recommendations and valuable SEO discoveries. In addition, the audit serves as the roadmap for further SEO work and strategy providing our clients decide to proceed with our SEO services (which is usually the case).
We provide our SEO findings in a way which is easy to understand by a non-technical person. Below please find a screenshot listing some sample pages from one of our SEO audits. This should give you an idea of how detailed our findings are:
What does our SEO audit cover?
We cover the following areas as a part of our SEO audit service:
- Keyword research
- Competitive analysis
- Overview of your SERPs
- Content structure
- Duplicate content analysis
- Accessibility (robots.txt, navigation)
- Site architecture
- Technical SEO issues
- Canonicalization
- Internal linking
- Title tag analysis
- Meta tag analysis
- Social media sharing analysis
- Broken links analysis
- Website HTML/CSS coding analysis
- ….and much more